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Research papers

Manga makes a difference

Working in Japan we have found that understanding the hit series, the plot lines and the messages people take from manga helps us understand the motivations and the coming trends in popular behavior.This study describes in detail the use we have made...

Catalogue: Qualitative 2007
Authors: Mai Ohno, Dave McCaughan
Company: Interpublic Group of Companies
November 12, 2007
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Citation

Ohno and McCaughan (2007a, November 12). Manga makes a difference. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/manga-makes-a-difference


Research papers

From online games to Olympic games

Building on two previous papers on the expression (ESOMAR, 2002 and 2003), the authors discuss progress made by Initiative, MIT, and most recently IPG Media's Consumer Experience Practice, to explore how the elements of the expression are identified...

Catalogue: Worldwide Multi Media Measurement 2006
Authors: Alex Chisholm, Stacey Lynn Koerner
Company: Interpublic Group of Companies
June 4, 2006
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Citation

Chisholm and Koerner (2006a, June 04). From online games to Olympic games. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-online-games-to-olympic-games